Hydrafacial's parent company, The BeautyHealth Company, has forecast the trends it sees in 2025 as part of its 2024 Skintuition Report. These trends included the medicalization of beauty, rise of the skintellectual consumer, skinimalism revival, beautility and tailored treatments.
The Skintuition Report is an annual publication that highlights BeautyHealth’s collective expertise. The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.
1. Medicalization of Beauty
As consumers demand greater efficacy, they will put added trust in professionals and proven treatments to achieve their desired results.
2. Rise of the Skintellectual Consumer
Empowered by science, data, and skin health experts, consumers are more knowledgeable – and discerning – than ever, led by Gen Z and Millennials who are more willing to try non-surgical aesthetic treatments.
3. Skinimalism Revival
Consumers are moving away from the obvious augmentation trends of the past in favor of a skin health-first approach, embracing skinimalism to highlight the best version of themselves.
4. Focus on Beautility
Consumers will curate their routines opting for fewer products and simpler, more efficient steps by incorporating only products and treatments that deliver enhanced results.
5. Tailored Treatments
Consumers will continue to look for companies and providers to see them as individuals with unique needs, as opposed to offering a one-size-fits-all approach to general skin concerns.
“In 2024, the line between the beauty shelf and the treatment room continued to blur, with consumers opting for in-office treatments that deliver clinically proven results and healthy, hydrated skin,” commented BeautyHealth CEO, Marla Beck. “Hydration has always been a cornerstone of skin health, but this year it experienced a revival as more consumers embraced skinimalism, opting for products and treatments that prioritize a healthy skin barrier and help them look – and feel – like the best version of themselves.”
