The spa and wellness industry is buzzing with fresh energy, thanks to a wave of innovative treatment launches and groundbreaking collaborations that are redefining the well-being space. From unique partnerships between luxury skin care brands and renowned spas to newly designed treatments that cater to emerging trends, there’s never been a better time to explore what’s new.
In this article, we’ll spotlight some of the most exciting spa collaborations and treatment launches happening right now. Get ready to be inspired by these innovative developments shaping the future of wellness!
1. Willowbrook Spa Unveils Seasonal Spa Treatments and Winter Wellness Retreat
Willowbrook Spa at The Lake House on Canandaigua invites guests to embrace the winter with new seasonal spa treatments and a Winter Wellness Retreat in partnership with Hikyoga. Rooted in the healing power of nature, these offerings provide a rejuvenating escape designed to nurture the body, mind, and spirit.
Willowbrook Spa's new winter services are thoughtfully curated to revitalize and restore. Guests can indulge in treatments designed to soothe the senses and combat winter woes:
- Marshmallow Latte Body Treatment: A luxurious journey featuring a soothing milk wrap, an energizing whipped shea sugar scrub and a hydrating shea butter drizzle to leave skin feeling soft and radiant.
- Savor the Season Pedicure: A sensory treat with a warm almond oil soak, a gingersnap-scented scrub, and a pumpkin purée mud application, followed by a shea and cocoa butter massage for ultimate relaxation.
- Savor the Season Manicure: Similar to the pedicure, this treatment pampers hands with seasonal scents and nourishing, hydrating ingredients.
- Winter Timescape Anti-Aging Facial: A revitalizing facial featuring a green tea cleanser, superfruit tonic, peat mud moss mask, and a resveratrol-rich serum, leaving skin hydrated and glowing.
For those seeking a more immersive wellness experience, The Lake House is partnering with Hikyoga, a locally owned yoga and wellness brand, to host a Winter Wellness Retreat from Friday, February 28 to Saturday, March 1, 2025. Guests will enjoy candlelit yoga and meditation sessions, a creative painting class, positive affirmation activities and relaxation around the resort.
2. Bamford Wellness Residency at the Middle House, Shanghai
The Middle House, Shanghai, part of The House Collective announced an exclusive pop-up with leading wellness brand, Bamford, promising guests the ultimate unison in Chinese hospitality and British wellness. This partnership brings together exceptional British craftsmanship and a shared commitment to wellness and sustainability, celebrating the restorative power of nature.
Set within the tranquil The Middle House, the residency offers a holistic approach to well-being, inviting guests to rejuvenate and reconnect with the essence of natural living. Bamford will begin an exclusive wellness residency in the award-winning Mi Xun Spa, offering three signature treatments focused on holistic healing, working with body, mind and spirit: the Signature Treatment, De-Stress Massage, and B Strong Ritual. Each treatment is tailored to address specific wellness needs—ranging from deep relaxation to invigoration—ensuring a personalized and enriching experience for every guest.
Related: [Stay Ahead in the Industry] 5 Spa Openings, Retreat & Treatment Launches
3. Winter Wellness: Seasonal Spa Treatments in Florida and Chicago
As winter unfolds, the contrasting climates of Florida and Chicago offer unique opportunities to indulge in seasonal self-care. Whether you’re escaping the cold of the Midwest or basking in the sunshine of the South, the spas at The Ritz-Carlton, Chicago, Hotel Effie Sandestin, Autograph Collection (Miramar Beach, FL) and Amrit Ocean Resort (Singer Island, FL) are elevating winter wellness with indulgent treatments to embrace the season.
The spa offers unique treatments for the winter season including:
- The 80-minute Winter Wassail Spice Massage, scented with warm spice and citrus essential oils to leave you feeling cozy and rejuvenated
- The 60-minute Ultimate Peppermint Pedicure, features a cooling peppermint scrub designed to gently remove dead skin cells and callouses. The experience includes a rich Peppermint Moisture Mask, followed by a relaxing foot and leg massage with silky body butter.
- The 80-minute Winter Couples Getaway will melt away stress with an all-natural blend of essential oils and plant extract ingredients to provide a comforting sensation to problem areas. Hot River Stones are recommended as an additional enhancement to the experience.
- The 80-minute Antioxidant Power Peeling Facial is a high-powered treatment that is gentle enough for all skin types, using the purest natural antioxidants and vitamins to tighten and renew the skin for the winter.
Spa Liliana at Hotel Effie Sandestin
Featuring special treatments designed to rejuvenate, restore and relax, Spa Lilliana is a serene escape for travelers fleeing the cold and locals needing some seasonal R&R.
- The Hydrafacial MD targets various concerns, including fine lines, rosacea, acne and dull, tired skin. Guests can choose from a 25-minute, 50-minute or 80-minute experience, which includes a deep cleanse, exfoliation and painless extractions, followed by a personalized selection of blue and red LED light therapy, cooling gel mask, correction serums and lymphatic drainage to reduce puffiness.
- The 80-minute Cranberry Orange Spice Massage & Foot Polish is a scented Swedish massage featuring a gentle sugar foot scrub and warm compresses to stimulate blood flow.
- The 70-minute Cranberry Orange Spice Pedicure features a warm milk and honey soak, followed by a cranberry-orange sugar scrub and hot towels. The pedicure is complete with a soothing foot and leg massage and your choice of polish using the Dazzle Dry system.
Meaning “elixir of life” in Sanskrit, Amrit (pronounced Ahm-rit) is a transformative retreat where all offerings are rooted in five pillars of wellness: mindfulness, nutrition, fitness, relaxation and sleep. Known as the largest spa in Florida, the retreat and spa offers bespoke experiences and services using a combination of European, Chinese and Indian wellness traditions and techniques.
- Guests seeking to experience various Amrit’s integrated wellness services can book the Hyper Wellness Protocol Package. The treatment begins with 20 minutes of Pulsed Electromagnetic Field Therapy (PEMF), also known as low magnetic stimulation, which uses electromagnetic fields to promote wellness and enhance mood. This therapy works by detoxifying cells and increasing cell voltage, improving cellular function.
- Next, guests receive 50 minutes of Hyperbaric Oxygen Therapy (HBOT), a treatment that involves breathing concentrated oxygen in a pressurized chamber to enhance the body’s natural healing abilities. Benefits of HBOT include improved blood flow, relaxation and accelerated recovery.
- Following HBOT, guests are invited to experience 20 minutes of Red Light Therapy, which exposes the body to targeted light wavelengths. This promotes the healing of wounds, tendons, muscles, nerves and bones, while also reducing inflammation and pain. Red Light Therapy enhances strength, boosts energy, accelerates recovery and reduces fatigue.
- The experience concludes with 20 minutes of Dry Floatation Therapy, a dry float system that allows the body to float effortlessly over 400 liters of body-temperature water, all without the need to get undressed or wet. This therapy provides a weightless environment that encourages a meditative state. Guests can choose to enhance their float with calming colors and gentle music, or opt for a silent experience. Benefits include stress reduction, improved blood circulation, pain management, and better sleep, among others.
5. Jumeirah Announces New Global Collaboration with GROUND Wellbeing
GROUND Wellbeing will be introduced across Jumeirah’s global portfolio, initially launching in February 2025 at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London followed by Jumeirah Marsa Al Arab, Dubai’s hotly anticipated opening in early 2025, before being rolled out more widely in Europe, the Middle East and Asia.
Guests of Jumeirah will be able to experience a range of GROUND’s signature body and skin care rituals, with Jumeirah Carlton Tower being the first hotel globally to offer The Biome Facial, designed to soothe and support the skin microbiome, carefully created for highly sensitized skin impacted by environmental stresses, cancer care treatment and hormonal imbalances. Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual, designed to nourish, restore, and balance the body’s natural circadian rhythm while providing a deeply relaxing experience.
12 GROUND Wellbeing treatments will be available at Jumeirah Carlton Tower, with highlights including:
- The Skin Biome Facial: Designed to reinforce barrier strength and skin longevity by honoring the skin’s natural ecosystem and supercharging the microbiome. The Biome Facial uses probiotic-rich plant nutrition, lymphatic drainage, and therapeutic massage techniques to calm inflammation, reinforce the skin barrier, and promote long-term healthy skin. Cooling therapy further recharges the skin, leaving it balanced and soothed.
- The Jet Lag Ritual: Whether arriving at the start of a busy day or winding down after a long journey, the dedicated jet lag massage ritual is designed to align the body’s rhythms and restore energy and balance
- Evening/Night: Deep Slumber: Soothe away the effects of long-haul travel and physical fatigue with a deeply relaxing massage ritual crafted to ease insomnia and calm an overactive mind. Flowing, mindful movements and acupressure techniques are paired with guided breath work, encouraging the body to release tension and surrender into deep relaxation. This full body evening ritual invites a restful sleep, to help drift into a restorative slumber.
- Morning/Afternoon: Awaken & Rebalance: Ideal for those needing a revitalizing boost, this uplifting ritual focuses on restoring balance within the mind and body. Begin with an invigorating aromatic full-body scrub to stimulate circulation and awaken the senses, followed by a restorative upper body massage focused on the abdomen, back, shoulders and neck to encourage healthy blood flow and energy.
6. Groupe GM and Isula Launch Sustainable Hotel Line
Groupe GM unveiled its partnership with Isula, the Corsican fragrance house renowned for its authentic and evocative creations. This collaboration, a first between the two companies, has resulted in a unique hotel line that celebrates the essence of Corsica.
The fragrance chosen for the company's first hotel line in partnership with Groupe GM brings guests on a unique olfactory journey. It begins with a top note of floral and aniseed essences, featuring the delicate scents of Chestnut Blossom and Corsican Lemon to capture the fresh, invigorating scent of the island at dawn. The heart of the fragrance plunges into Corsica’s floral richness with Chestnut Bark to evoke the lush, diverse flora that adorns the landscapes of the island. Finally, the base note anchors the fragrance in woody, musky tones.
Designed with up to 98% natural ingredients, each product in the Isula hotel line tells a story, a journey to the heart of Corsica, evoking its rich landscapes and vibrant traditions. The new range features RSPO-certified soap and small format plant-based tube products with recycled plastic caps, including shower gel, shampoo, conditioner and body lotion.
Isula’s eco-designed amenity range is fully in line with Groupe GM’s Care About Earth program and contributes to the corporate effort to lower its impact on the environment. This initiative aims to reduce the impact of its products on the environment and contribute to sustainability to protect the planet for many generations.
