The global dietary supplements market size was valued at $177.50 billion in 2023 and is projected to grow at a CAGR of 9.1% from 2024 to 2030, according to research published on Grand View Research. This exciting sector is only growing in popularity, with a specific ingredient standing out from the rest: Lion's Mane mushroom extract.
Dietary supplements made from Lion's Mane mushroom extract are designed to support cognitive performance, brain health, memory, focus, mood and immune support. The gummies are distinguished by their natural ingredients and potential benefits for boosting mental clarity and overall well-being.
This exploding trend is expected to have substantial growth in the next five years, with a +8,800% growth in searches. Other growth forecasts for this ingredient include the following trends: mushroom gummies (+7,500%), Lion's Mane mushrooms (+230%), Lion's Mane tea (+340%), Lion's Mane supplement (+1,114%) and Lion's Mane coffee (+147%).
Related: Top 20 Most Searched Supplements in the US
Traditionally used in Traditional Chinese Medicine, this trending ingredient has also been featured in mushroom coffee, protein powder and chocolate. These mediums still provide the intended benefits including improving cognitive function, memory and brain health.
However, the mushroom is known to have a strong taste and can sometimes be difficult to consume in large quantities, which is why there is a growing demand for the gummy-based Lion's Main supplements.
Lion's Mane Gummies are also part of the "Convenient Nootropics" meta trend. There is a growing demand for nootropics that are convenient to consume and have a pleasant taste. Trending nootropics brands right include:
- Kin Euphorics: non-alcoholic beverages formulated with nootropics, adaptogens, and botanicals to enhance mood and provide a sense of well-being.
- Odyssey Elixir: high concentration of active mushroom compounds designed to enhance cognitive functions such as memory, focus, and learning.
- Neuro: nootropic gum and mints.
- Noocube: twelve all-natural ingredients nootropic supplement designed for daily use to reduce brain fatigue and improve memory, focus and mental alertness.
