The new year can often mean new fitness goals for many trying to set their intentions and resolutions for 2025. With U.S. fitness memberships hitting a record 72.9 million members in 2023, we wanted to reach out to the top experts in the field on what trends to look out for in professional fitness.
Log in to view the full article
The new year can often mean new fitness goals for many trying to set their intentions and resolutions for 2025. With U.S. fitness memberships hitting a record 72.9 million members in 2023, we wanted to reach out to the top experts in the field on what trends to look out for in professional fitness.
1. AI Integrated Fitness
"Artificial intelligence is transforming the fitness industry by offering personalized coaching, workout recommendations, and real-time feedback through apps and wearables. AI-powered platforms can adapt to individual progress and preferences, making fitness more accessible and effective. We anticipate that AI integration in fitness will continue to grow, providing users with tailored experiences that keep them engaged and motivated."
-Andy Hoang, CEO and founder, Aviron
2. Femtech
"As brands continue to invest in women, I believe that Femtech will come even more into focus in 2025, as brands find ways to deliver products and solutions that are specifically tailored for women's fitness."
-Jeff Byers, CEO and co-founder, Momentous
3. Personalized Health Metrics
"Consumers are increasingly demanding scientific and personalized metrics (“quantified self”) to justify purchasing and adhering to a health intervention, and the snake oil and unsubstantiated trends will have an increasingly difficult time to succeed in the market."
-Chris Mirabile, CEO and founder, NOVOS
4. Hyrox
"Hyrox - It's huge internationally, but getting there in the US. The strategy of creating a sport and not just a workout method seems to be driving true advocacy and fandom."
John Gagliardi, founder and CEO of Kane Footwear
Related: Recovery and Wellness Rooms' Potential for Merging Fitness & Spa
5. Tailored Health Testing
"Personalized healthcare is definitely on the rise and something that we will see a lot of in 2025. So many things are quite generalized, like probiotics, doctors visits, online blood tests etc, that I can see a trend moving towards tailored testing and supplements specific to the individual. I also think that we are continuing to shift away from foods/supplements/ingredients with less complicated ingredients and really gravitating towards minimalist and natural formulas."
-Forrest Smith, CEO and co-founder, Kineon
6. GLP-1 Medications for Beyond Weight Loss
"Increasing interest in GLP-1 medications for their benefits beyond weight loss - such as inflammation, mood, cravings, and addiction - with a likely emphasis on lower dosing (“microdosing”) to improve cost, longevity benefits and tolerance."
-Dr. Sajad Zalzala, chief medical officer and co-founder of AgelessRx
7. Health Optimization for Longevity
"This year, I was surprised (and very pleased!) by the rapid shift in how people view genetic testing—not just as a tool for diagnosing rare conditions, but as a proactive way to optimize health at every stage of life. There’s a growing interest in using genomics to personalize wellness, from preventive health to mental well-being and fitness. This year, we saw an increased demand for easy-to-understand DNA reports, which show individual health risks alongside biological age and blood test results."
-Noura Abul-Husn, vice president of Genomic Health, 23andMe
8. Closed-loop Wearables
"Closed-loop wearables are emerging as an exciting new development, shifting from merely tracking health metrics to actively helping users manage and respond to them in real time. Unlike traditional wearables, which simply provide data, closed-loop devices create a feedback loop to make adjustments for optimal health—like automatically adjusting settings to promote relaxation or alerting users when stress levels are high. This shift positions wearables as active partners in health management rather than passive trackers."
-Caitlin Shure, Head of Product & Content, NextSense
9. Social + Community Fitness Groups
"Staring at a screen while working out is such a miserable experience, I believe the trend toward more social and community-based groups in the real world will continue to grow - Run Clubs and Ruck Clubs and group fitness in parks. Trainers on screens seem like such an easy button that the businesses themselves might continue to grow in wallet share, but not in timeshare — and eventually, the businesses will catch up. What people are really starving for is human connection."
-Jason McCarthy, co-founder and CEO, GORUCK
10. Multi-tasking Workouts
"Our schedules seem to fill up more and more quickly, leaving less time for self-care and that includes working out. There’s this growing trend of people seeking out ways in which they can multi-task during a workout, even if it’s as simple as taking a work call from the gym or investing in a treadmill desk to remain active. People truly are looking for ways they can maximize the time they’re putting in with their exercise, seeking out how they can accomplish more workout in less time."
- Stephen P. Smith, founder and CEO, HOTWORX
11. Preventative Care
"Recovery has been a popular topic, from understanding our circadian science to post-workout nutrition and tools. While we’ve made advanced discoveries in recovery technology over the past 12 months, the recovery industry will dive deeper into preventative care, from those with sports-related injuries to surgical patients. We’ll also see a larger integration of AI in recovery practices as well."
-Nick Colosi, Founder of SmartTools
