It’s gifting season and it’s time to capitalize on this with your retail spa offerings. We’ve gathered the biggest trends in the self-care retail your guests will want this year including holistic aromatherapy products, gemstone facial tools and more.
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It’s gifting season and it’s time to capitalize on this with your retail spa offerings. We’ve gathered the biggest trends in the self-care retail your guests will want this year including holistic aromatherapy products, gemstone facial tools and more.
1. Holistic Self-Care Products
“I’ve witnessed a significant shift towards holistic self-care practices. Our clients are seeking more personalized, at-home spa experiences that blend self-maintenance with self-care. Spa practitioners should better curate their retail offerings that foster this holistic approach, integrating aromatherapy, facial tools and, wellness technology and multi-functional skin care. Some are innovative in providing digital media, with tutorials, music playlists and guided meditations as a unique offer.
As we approach the holiday season, it’s also the perfect time to think outside the box and test new retail offerings. Show your clients you hear and see them by providing options that enhance their self-care routines and make easy, thoughtful and attractive gifts. Educate clients on the benefits and techniques, transforming their routines into rituals. Consider pairing products with gift cards for services, offering the ultimate “gift of self-care” that resonates on a deeper level. Refreshing your retail throughout the year is a great way to ensure you stay fresh, and everyone feels represented and empowered in their self-care journey, driving both increased customer loyalty and retail growth.”
—Toshiana Baker, founder, SpaWorx and NMSWP
Related: Tips for Guiding Clients' Self-Care After Visits
2. Self-Care Across All Generations
“Today’s beauty-obsessed customer includes every generation! From alpha (yes, unbelievable, but true… parents beware!), to gen Z, millennials, gen X, to traditionalists; every one of these is connected to beauty. This means that it’s crucial that the spa industry casts a wider net with education, sales and marketing initiatives. Self-care continues to trend strongly with projected ongoing growth. The latest self-care trends include: niacinamides, double cleansing, skin flooding for dewy, glowy skin with multiple layering for optimal hydration, glass facial, face oils, multifunctional face/body products, double cleansing, hybrid cleaner/toner options, lip treatment options, blemish patches, sunscreen/makeup hybrids/mineral formulas, mushrooms, no peel chemical peels, AI derived formulas, facial balancing and more. Identify vendor-aligned options with support from your preferred vendors and be sure to market accordingly using keywords to capitalize on these trends.”
—Maritza Rodriguez, global vice president of marketing & communications, Pevonia International
3. Personalized Self-Care Recommendations
“Carefully selecting self-care products for your guests can provide a nurturing wellness experience that extends beyond the treatment room, assisting your guest in integrating and prolonging the benefits from their treatment. We are all here to support wholistic wellness. Sometimes a simple product such as a hair oil, aromatherapy or body massage oil paired with a little information can be the catalyst for a whole new self-care routine with a profound effect on your guest’s well-being, whether it be better sleep, a sense of calm or greater balance.”
—Judith Bourgeois, education & sales, Shankara
